Business First of Louisville reports today that United Parcel Service Inc. has started a first-to-market service called UPS Direct to Door, offering discount coupons from well-known brands and retailers to recipients of UPS residential shipments.

Atlanta-based UPS said the pilot program is available to homes in select ZIP codes in Chicago, Dallas-Ft. Worth, Miami, Phoenix and Washington, D.C. Each Direct to Door Pak can contain about 12 offers and samples.

What do you think of the USPS’s new marketing initiative? We’d like to hear your thoughts.