In a recent article at the USA Today, they looked at the recent American Idol finalists to see who would be better suited for marketing products.  Ahthough Kris Allen was the winner, Theresa Howard thinks Adam Lambert will be better to market products.  He has an edge for selling that is memorable.  He’s got the right look to sell sunglasses, spirits and fashions.

Nick Bishop, CEO of ad agency DDB West, states:

“If a marketer jumps on Adam for the right product and right audience, he will be more successful. Adam has a point of view.  He has the ability to deliver a message that’s more credible because he really strikes a chord.”